Time is Limited - Act Now
This is What Makes Biometric Data So Valuable and Why It May Be At-Risk
A password, a phone number, or an email address can be changed by anyone with access to a user’s profile–but a website user’s biometric information can never be changed.
This is precisely why biometric data is beginning to be used to protect the most sensitive information on the web.
Biometric information includes such readings as:
- Voiceprints;
- Facial geometry;
- Retina and/or iris scans;
- Fingerprints and/or hand scans;
- DNA; and,
- Other unique biological information
A website user’s biometric information should never be left to private companies who want to collect, share, or sell data to use for commercial profit.
The reason why legislation to protect biometric information exists is to make it unlawful for private companies to use facial recognition technology without their prospects’ and customers’ consent.
This technology has proven repeatedly to be both inaccurate and harmful, as well as tending to cause discriminatory effects–particularly against people of color and women.
We regularly hear about new cases of companies that collect, share, and misuse the personal information of millions of website visitors–all without their knowledge or consent.
In 2008, the Illinois Legislature unanimously passed the Biometric Information Privacy Act (“BIPA”) based on recommendations from the American Civil Liberties Union (ACLU).
In 2008, the Illinois legislature unanimously passed the Biometric Information Privacy Act (“BIPA”) based on recommendations from the American Civil Liberties Union (ACLU).
The Biometric Information Privacy Act (“BIPA”) accomplishes two primary objectives:
- Requires that website visitors must stay in control of their own biometric data; and,
- Forbids companies from collecting biometric information before satisfying certain requirements.
Companies may only collect the biometric data from website visitors if they first:
- Inform the website visitor, in writing, of precisely which biometric data is being collected or stored and how that information will be collected.
- Inform the person, in writing, of the specific purpose and length of time for which the data will be collected, stored and used–for example, a fingerprint being stored for ease of logging into app and will only be kept for a duration of six months
We believe that victims who used the Louis Vitton® "Virtual Try-On'' website tool and had their biometric data stolen should be able to get the maximum compensation and justice they deserve.
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